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Powerful Pointers

Client

Lubbock Power and Light

Category

Conservation Initiative

About

LP&L has served as Lubbock, Texas, municipal electric provider since 1916. The utility generates and distributes electricity to more than 100,000 customers in the Lubbock area and is committed to being among the most reliable, most affordable and most respected municipal utilities in the country.

Together with our partner, Hahn Public Communications, we created a conservation awareness campaign to provide customers with helpful tips on how to save energy and money. The campaign included naming, branding, print, video, and digital and social marketing efforts.